The Landmark Report II on HMOs and Alternative Care

Selected findings from a nationwide study of HMO senior executives examining their perceptions, the prevalence and future of alternative care in the United States.

About this study...

Landmark Healthcare, Inc. commissioned a study on HMOs and alternative care to gain a better understanding of this market. The study was conducted by National Market Measures, Inc., a full-service marketing research company.

Conducted from late November 1998 through early January 1999, the study consisted of telephone interviews with 114 senior executives of health maintenance organizations (HMOs) from across the country. The population of HMOs nationwide that qualified for this study was 449, so this sample represents 25% of the entire universe. In a random sample of 114, the maximum statistical error is +7.9% in a two-way split of the data at the 95% confidence level (after applying the finite population correction factor).

For more information about National Market Measures, Inc., visit their web site at www.nmminc.com. A summary of the Landmark Report II is available for you to download. To receive a copy of the complete report, please contact Landmark at 800.638.4557, Ext. 3315 or email kmcvay@lmhealthcare.com.

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